Here’s a snippet of song #SexTalk #FeverComingSoon /lfaCqefDaC Rappers like Callboy, Blueface, and Lil Nas X have benefitted from the app, turning their snippets into instant hits.īefore Megan Thee Stallion’s “Sex Talk” was featured on a snippet hotline, it was a snippet back in 2018: TikTok specifically has helped artists rise up the charts with quick, 15-second clips of teens and adults finding new and interesting ways to make songs go viral. Chance the Rapper shared a snippet of his newest track with TisaKorean, “ GRoCERIES”, on Instagram before using the Triller app to drive hype around the song. The rise of snippet-dedicated apps like TikTok and Triller has only cemented snippets as a viable marketing strategy. Recently, Tyler the Creator’s rollout for his newest album IGOR was nothing more than high-quality snippets. “ZeZe” debuted at number two on the Billboard Hot 100 off the strength of that viral moment. Related Sauce: Chris Patrick: It’s About Progression, Not CompetitionĪn early snippet video of Kodak Black and Travis Scott dancing to the tropical instrumental of what would later be released as “ ZeZe”, and the clip became an instant viral moment. She even dedicated a snippet hotline for fans to listen to a few seconds of her single “ Sex Talk” back in March. Megan Thee Stallion played a snippet of her newly released single “ Realer” a year ago on her Instagram Live, back when she only had around 100 people tuning in. Screenshot I took of Uzi live streaming one of his snippets in 2018 He’s dropped three songs since, and New Patek still has more views ( 54 million) on Uzi’s official YouTube page than all three songs combined ( 29 million). Uzi officially released the song three months later and it’s presumed to be the first single for his eventual album, Eternal Atake. Lil Uzi Vert went viral in June of 2018 with a video of himself dancing behind then-unheard “New Patek” on Instagram. The snippet wasn’t always this important, but now it has arguably replaced the single as the biggest cog in hip-hop’s hype machine. Snippit of a podcast full#Some artists meticulously siphon snippets to the general public to measure fan interest and help dictate album singles and their subsequent rollout sometimes there’s nothing to it at all except a memorable moment like a $500 Kanye snippet or a snippet of Kid Cudi hums and sometimes those snippets are flashbangs of clout, forcing the artist to show their full hand to capture the light while it still shines. Game of Snippets: Music Promo and Album Rollouts Despite snippets’ countless distractions and audio deficiencies, music hungry fans continue gorging their ears every 30 seconds. “Rackages” the snippet is riddled with fuzzy audio and Nudy’s real-life outbursts - and “Rackages” is still one of the better snippets in Young Nudy’s expanding corner of the Internet from a quality perspective. Somehow, the lack of tangible flavor doesn’t stop fans from tightly gripping their forks and knives at the dinner table. They’re quick hits to the senses not a full appetizer, but more than just a glance at the menu. These snippets are not real songs or supposed to earn thousands of views on Youtube. That fact holds true for almost half of Sli’merre’s 12 tracks, including “ Dispatch,” “ Gas Station,” “Long Ride” (“ Long Time”), and “Black Hippie, White Hipster” (“ Rackages”).Įnjoying these snippets mean living in a pretend world where songs give the illusion of being something more than an arousing clip of sound. One of the album’s standout tracks, “Extendo,” was a mere snippet months ago on IG Live. Young Nudy is being heralded as a breakout artist of the year thanks to his newest project with producer Pierre Bourne, Sli’merre. The joy of hearing new music from an artist forms quickly, but the torment of waiting for it to drop can last forever. 15 to 30 seconds of fluctuating emotions, and if you’re lucky a full minute and some change. This is a look into snippet culture and how it’s both helped and hurt every party involved. Snippets, despite their small size, have become a vital piece of an artist’s marketing process and one of the most complicated mediums to follow as a fan. The way we consume music is ever-changing, becoming easier and quicker as the days go by.
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